Gold Maxi Winner
The Shops at Northfield Stapleton Win a Gold MAXI from the International Council of Shopping Centers for its Tiny House Holiday Village
DENVER, CO June 7, 2018 – The Shops at Northfield Stapleton attracted huge crowds over the 2017 holiday season with its inaugural Tiny House Holiday Village – the first of its kind in the nation. As a result, The Shops at Northfield Stapleton was awarded by The International Council of Shopping Centers (ICSC) with a Gold MAXI Award, for Sales Activation.
ICSC honored the winners at RECon, the world’s largest retail real estate convention, hosted annually by ICSC in Las Vegas on May 21, 2018. ICSC was pleased to announce the recipients of the 2018 Marketing Awards celebrating the creative and innovative practices that paint the future of the industry, highlighting the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centers and companies throughout the country. This is a great achievement for Northfield Stapleton amongst some key players in the retail landscape.
The Tiny House Holiday Village featured 10 festively decorated tiny homes constructed by Colorado builders during a two-day ticketed event, hosting 10,500 guests touring the interiors of the homes. The event generated traffic over 58% over the period, with sales up 6.1% mall-wide for December, with most stores reporting double-digit increases from 12% to 53%. There’s nothing tiny about those results!
ABOUT NORTHFIELD STAPLETON
Northfield Stapleton is a 1.1 million square-foot, open air lifestyle and entertainment center located in Denver, Colorado at Interstate 70 and Central Park Blvd. The center is anchored by Macy's, Harkins Theatres 18, Bass Pro Shops Outdoor World, JCPenney, Super Target and more than 80 premier shops and restaurants. For more information, visit NorthfieldStapleton.com.
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